Sound is important because it engages audiences: it helps deliver information, it increases the production value, it evokes emotional responses, it emphasises what’s on the screen and is used to indicate mood. When put to good use, language, sound effects, music, and even silence, can elevate your video dramatically. Bad sound, however, can ruin your video or animation. Sound adds emotion and connects people to what they’re seeing. It supports each visual and every cut, and defines the overall mood and tone of your narrative.
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